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Semafor, The AI boom is turning old content into cash cows for creators

4 records were read from this source, dated 30 Oct 2025 to 31 Oct 2025.

Its permanent copy is being made in the Wayback Machine.

Last checked 14 Oct 2026

What was read from it

Records read from this source
Record	Kind	As stated	Dated
A YouTuber's decade-old music videos licensed to AI companies (about 1,000 hours in a year)	Price observation	$33,000 in the last year ... a thousand hours of old videos	31 Oct 2025
Terabytes of creator video licensed through Troveo, deals negotiated by a creator manager (Night Media)	Price observation	about five deals, each worth tens of thousands of dollars	30 Oct 2025
A large creator's video catalogue licensed through Troveo, total paid to each of a handful of creators	Price observation	more than $1 million each per creator, in total	30 Oct 2025
Peter Hollens (YouTube creator, via Troveo) to Undisclosed AI companies: About 1,000 hours of old a cappella videos licensed for training video-generation models; library can be resold to multiple buyers.	Licensing deal	$33,000 in the past year for about 1,000 hours	31 Oct 2025

Figures it feeds

$0.55 a minuteWhat one creator realised per minute of a video back catalogue
$0.55 a minuteA creator's realised rate for licensed footage, per minute
$33 to $120 an hour of footageThe valuation's price for general footage
55%A creator's realised rate as a share of the bottom of the quoted creator rate
14%A creator's realised rate as a share of the top of the quoted creator rate
$42 per hour of videoVideo and footage, sales that happened, per hour of video