Figures / Valuation model
$33 to $120 an hour of footage
The valuation's price for general footage
From what one creator realised per hour licensing a back catalogue to the top of the per-minute rate quoted for most unused creator footage, times sixty.
Updated 11 Oct 2026, from its newest record.
The 2 records it is computed from, largest first
- Amount$33KAs stated$33,000 in the last year ... a thousand hours of old videosDated31 Oct 2025SourceSemafor, The AI boom is turning old content into…
- Amount$2As statedbetween $1 and $2 per minuteDated10 Jan 2025SourceSlashdot, quoting Bloomberg, YouTubers are…
Cited in this guide