Zulily's brand intellectual property and customer lists (flash-sale e-commerce retailer), bought from Zulily ABC, LLC, the assignee for the benefit of creditors, by Beyond, Inc.
$ 4.9 million per sale of one company's brand IP and customer lists
Dated 6 Mar 2024Source checked 20 Oct 2026Quote found on its page again 21 Oct 2026Basis: stated
In the source's own words
“The aggregate purchase price, inclusive of direct acquisition-related expenses totaled $ 4.9 million which has been allocated to two major asset categories consisting of $ 4.1 million, for trade names with an indefinite useful life and $ 716,000 for customer lists with an estimated useful life of five years .”
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Figures it counts in
- $3.4M per contractCompany records, sales that happened, per contract
Cited in this guide