Companies / Media library
The Walt Disney Company
The Walt Disney Company in the AI training data market. Recorded here: 1 disclosed licensing deal and 1 public price.
thewaltdisneycompany.comLatest record 11 Dec 2025
licensing deals
Public prices involving The Walt Disney Company
- The customer list of Toysmart.com (online toy retailer, bankrupt 2000), including children's data, paid for by its equity owner Disney and then destroyed instead of being sold to a third party.
The final outcome of the case that set the bankruptcy rules for selling customer data: the FTC settlement would have allowed a sale to a 'Qualified Buyer', 46 state attorneys general objected because the privacy policy said the data would 'never' be shared, the sale was withdrawn and Disney paid $50,000 for the data and destroyed it. A price paid to take a list off the market, not to use it; the event is 2000-2001, the date is the report's. The same paragraph is repeated in the Books Inc. ombudsman report (Bankr. N.D. Cal. 25-40087, Doc. 97). Filed as the deal's value (unit contract), not as a price for one company's records: a customer list bought by the seller's owner to be destroyed, which is the market's news rather than a holder's comparison (the rule of 19 Oct 2026 in prices.ts companyDataSales).
$50,000per customer list of one company (bought to be destroyed)
Licensing deals
- Dec 2025The Walt Disney Company to OpenAINo licence fee disclosed; Disney makes a $1 billion equity investment in OpenAI (money flows to OpenAI, not a licence payment)
Not stated
In the same deals and cases
Cite this
AIData.Broker, “The Walt Disney Company in the AI training data market”, reviewed 11 Dec 2025. https://aidata.markets/companies/walt-disney
Free to reuse under CC BY 4.0 if you credit AIData.Broker and link to this page. Each row names the publication that stated it, and words quoted from a source keep that source's own terms.