Records / De-identification rules

Details that identify together are coarsened and measured

In tables, postcodes are cut to their first part (US ZIP codes to three digits, or 000 where those cover 20,000 people or fewer), birth dates to the year and ages to five-year bands topped at 90. Then every row is checked: a delivery may hold no combination of these details shared by fewer than 11 people.

Dated 15 Oct 2026Source checked 15 Oct 2026Page out of reach at the last check, 16 Oct 2026Basis: our standard

In the source's own words
“It was found that 87% (216 million of 248 million) of the population in the United States had reported characteristics that likely made them unique based only on {5-digit ZIP, gender, date of birth}.”
Where it was read
Figures it counts in
  • 11Smallest group a delivery may contain
  • 5Group size below which a sample is flagged
  • 90+Age from which ages are grouped
Details that identify together are coarsened and measured | AIData.Broker