Figures / Valuation model
$60 to $240 an hour of footage
The valuation's price for high-spec footage (4K, drone, cinematic)
The per-minute range quoted for a creator's unused footage, times sixty: twice the rate for general footage.
Updated 11 Oct 2026, from its newest record.
The record it is computed from
- As stated$1 to $4 a minuteDated10 Jan 2025SourceBloomberg Law
Cited in this guide