Companies / Other
Spirit Airlines
Spirit Airlines in the AI training data market. Recorded here: 1 disclosed licensing deal, 7 public prices and 1 market record.
spirit.comLatest record 10 Oct 2026
licensing deals
Public prices involving Spirit Airlines
- Spirit Airlines' corporate records archive, micro1's late competing proposal after the auction (in-house de-identification)
An unsigned proposal 25% above the winning bid, filed after the auction closed; as of 14 Oct 2026 it has not displaced Google, the ombudsman wants to review micro1's plan to de-identify the data itself (Dkt. 1684), and the docket notice (ECF No. 1556) is described by a docket summary as stating no amount.
Press report, Fortune, micro1 tries to beat Google's bid to buy bankrupt Spirit Airlines data
$12.5 millionper company archive (unsigned proposal)
- Spirit Airlines' de-identified internal records (Microsoft 365 email, Teams, OneDrive, SharePoint, employee records), Google's opening auction bid
Opening bid at the 14 Aug 2026 auction, with third-party de-identification paid by the buyer. Google later won at $10.0M, so competition doubled the opening price in about two and a half hours.
Court record, Chapter11Cases, Spirit Airlines deidentified data sale (summary of Dkt. 1463, 1470, 1556)
$5 million in cashper archive (opening bid)
- Spirit Airlines' de-identified enterprise data (email, Teams, OneDrive, SharePoint, CRM, revenue management, workflow data), Google's successful bid under the signed sale agreement
Winning auction bid of 14 Aug 2026; the buyer pays all de-identification costs on top and pays the price only on delivery of de-identified data. Court approval is still pending: the sale hearing was adjourned from 14 Oct to 6 Nov 2026 (Dkt. 1695, 1703), and the 5 Oct narrowing of scope left the $10M unchanged.
Ten Million U.S. Dollars ($10,000,000.00)per company archive (aggregate purchase price)
- Spirit Airlines' de-identified internal records, Mercor's later bid conditioned on in-house de-identification
Matched Google's winning $10.0M but was not selected because it required in-house rather than third-party de-identification; Mercor's $7.5M bid on the standard terms became the alternate.
Court record, Chapter11Cases, Spirit Airlines deidentified data sale (summary of Dkt. 1463, 1470, 1556)
$10 millionper archive (conditional auction bid)
- Spirit Airlines' de-identified enterprise data, Mercor's alternate bid under its signed alternate sale agreement
The losing backup bid behind Google's $10M, on the same terms (buyer pays de-identification, no price reduction); it becomes the sale only if Google fails to close. The privacy ombudsman asked to investigate Mercor's early-2026 security incident before it could be treated as a qualified buyer (Dkt. 1684). Source moved from press to the docket.
Court record, In re Spirit Aviation Holdings, No. 25-11897 (Bankr. S.D.N.Y.), Dkt. 1463, Exhibit B (Alternate Sale Agreement, Mercor.io)
Seven Million Five Hundred Thousand U.S. Dollars ($7,500,000.00)per company archive (alternate bid)
- Spirit Airlines' de-identified internal records, Mercor's first-round alternative conditioned on de-identifying with its own tools
Not selected: the debtors ranked the $5.2 million third-party version higher, saying privacy and process factors may be outcome-determinative. The gap prices who controls de-identification.
Court record, Chapter11Cases, Spirit Airlines deidentified data sale (summary of Dkt. 1463, 1470, 1556)
$7 millionper archive (conditional auction bid)
- Spirit Airlines' de-identified internal records, Mercor's first overbid on Google's terms (third-party de-identification)
Made in the same round as Mercor's $7 million alternative that required its own de-identification; the debtors took this lower bid as the round's highest.
Court record, Chapter11Cases, Spirit Airlines deidentified data sale (summary of Dkt. 1463, 1470, 1556)
$5.2 millionper archive (auction overbid)
Licensing deals
- Aug 2026$10M
In the brokerage market
Oct 2026, transaction
$10 million winning bid, still unapproved
Approval hearing moved from 14 October to 6 November 2026; on 5 October a privacy ombudsman recommended approval if Spirit customer personal information is excluded (Reuters, via PYMNTS).
In the same deals and cases
Cite this
AIData.Broker, “Spirit Airlines in the AI training data market”, reviewed 10 Oct 2026. https://aidata.markets/companies/spirit-airlines
Free to reuse under CC BY 4.0 if you credit AIData.Broker and link to this page. Each row names the publication that stated it, and words quoted from a source keep that source's own terms.